Maple Camp model presentation 2021

Everything is a little different this year. As the health and well-being of all employees and dealers is of course also a top priority for Ahorn Camp, our annual presentation of the new models took place in a slightly different setting than usual. Instead of organizing a multi-day event in Tuscany, we chose the Zeiskamer Mühle in the middle of the Palatinate to present our new models in small groups.

Surrounded by sandstone, with a glass of Italian maple wine in hand, you could almost have mistaken the Palatinate for Tuscany. We spent a year tinkering and testing and were now able to proudly present our new models and, above all, our completely newly developed Canada TU and Canada TF models. Our two vans 550 and 620 were also presented with some changes and new features. In his speech, Mr. Reichmann spoke of a new era, the time of motorhomes is dawning.

"There are certain things that are not possible with package tours and certainly not with cruise ships. But they are with a motorhome. And that's why we said: This is our moment. Our moment to reposition ourselves."

For all partners who were unfortunately unable to attend, we have developed a digital presentation to introduce them to our new models and our new marketing strategy. We at Ahorn also had to adapt to the new circumstances and have changed course in terms of marketing. "We realized that we had to change our marketing strategy. The motorhome is interesting for everyone and we can no longer just target middle and best agers. No. From now on, everyone is a potential customer for us." (Reichmann)

Despite the special circumstances, we are looking forward to the new 2021 season and would like to thank all our partners and press representatives for coming. We would also like to thank the Zeiskamer Mühle for the wonderful stay. We are prouder than ever to be able to present such a great and innovative product to our customers. Thanks to the perfect combination of the highest quality standards and the best price-performance ratio, Ahorn manages to meet all requirements and also create an affordable piece of independence for the younger generation. We and our suppliers work hard every day to achieve this.